Pressures to conform. Some give in so they can be part of the in-club. Some give in so they won't be part of the out-club. Such pressure is not new: Remember when Israel asked the prophet Samuel to give them a king so they can be like other nations? Or that a lot of people in Jesus' time believed in Him but not publicly for fear they would be kicked out of the synagogue?
"Faithfully Different: Regaining Biblical Clarity in a Secular Culture" by apologist and podcast hostess Natasha Crain points out that there is nothing wrong in being different if not fitting in is based in the truth.
In the first three chapters, Crain points out that a Christian world-view is now a minority view. She adds that secularism isn't just not being non-religious, but that this world-view is anything but neutral, pushing others to either join their lemming parade or keep quiet, at the risk of being demonized. And that pressure is affecting contemporary Christianity as well, where "compassion" is redefined as accepting what society claims is okay.
The remainder of the book encourages us to have our beliefs (Chapters 4-6), our thinking (Chapters 7-9), and our living (Chapters 10-12) to be faithful to the principles and doctrines of Scripture and resisting elements of secularism such as nationalism, individualism, virtue signaling, and "cancel culture."
I recommend this book.